ARLINGTON, Va. – 24 February 2026 – The U.S. hotel industry showed mostly positive year-over-year performance comparisons, according to January 2026 data from CoStar, a leading global provider of online real estate marketplaces, information, and analytics in the property markets.

January 2026 (percentage change from January 2025):

• Occupancy: 52.4% (-0.2%)
• Average daily rate (ADR): US$152.09 (+0.6%)
• Revenue per available room (RevPAR): US$79.69 (+0.4%)

This was the first RevPAR growth month for the U.S. since March 2025.

Among the Top 25 Markets, Minneapolis reported the highest increases in occupancy (+17.5% to 50.6%) and RevPAR (+25.9% to US$63.01). Winter is traditionally a low demand period for Minneapolis hotels due to seasonal weather patterns. The lift in demand from that soft baseline was likely influenced by federal agent activity and related protests and media coverage. While properties outside the city experienced slightly stronger gains than those within the urban core, overall occupancy in surrounding areas remained low in the 50% range.

Thanks largely to the CFP Playoff Championship Game, Miami posted the only double-digit ADR gain (+12.4% to US$287.84).

Due to a comparison against the presidential inauguration in 2025, Washington, D.C. registered the steepest declines in ADR (-25.8% to US$151.99) and RevPAR (-31.3% to US$76.36).

Tampa saw the largest drop in occupancy (-14.9% to 68.2%).

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Additional Performance Data
CoStar’s world-leading hotel performance sample comprises 94,000 properties and 12 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.